Strategy
Our clients appreciate the fact that we always put the development of the right strategy for their communication and marketing needs at the beginning of the process. This goes for long-running campaigns and crisis management alike. We do not follow the “one-size-fits-all” approach but tailor the right strategy for their specific needs so that our work results in increased recognition and reputation of our client.
Content
From creation to marketing: Producing the right content for the target audience of our respective clients is a skill at which we excel. We are the ears, eyes and mouths of our clients and enhance their recognition and reputation with authentic storytelling.
Creation
Our creative heads produce what visual communication needs today. We do corporate design, brand logos, key visuals, campaigns, infographics, moving images, online presence and print publications. Our work is surprising, attention-grabbing and carefully designed with our clients’ goals in mind.
Showcase
Nele Neuhaus on the airport
Author Nele Neuhaus (Photo: Gaby Gerster) and other personalities from Frankfurt and the region answer our questions on flying and the airport on the website of “Ja zu FRA!” (Yes to FRA!). It is part of our campaign for Frankfurt Airport, the biggest employment cluster in Germany, and its importance as an employer and for the region as such. We have been working for Fraport since 2012.
All voices at https://www.ja-zu-fra.org/stimmen
Our contribution: idea, development, content & community management of “Ja zu FRA!”
Music Video “Facetten”
One of Frankfurt’s best known rappers, Caser Nova, tells in his music video “Facetten” touching goodbye and farewell stories. Everyday scenes at an airport are shown to demonstrate that it is here where a lot of our dreams and desires quite literally take flight – whether you travel on business or pleasure, move abroad or take a sabbatical.
More at http://www.ja-zu-fra.org
Our contribution: idea, concept and realisation of the music video
Let’s Bembel
Since the summer of 2018, airport passengers and visitors have been able to take pictures and share them with the hashtag #jazufra and #frankfurtairport at our “Bembelflieger.” The 2.5 meter wide and equally high photo wall can be found in Terminal 1, Hall C, Level 2. The “Bembel” is a traditional earthenware jug used to serve apple wine.
Why so much local flavour? Frankfurt Airport does not only bring the world to Hesse, but also Hesse and its “Bembel” to the world. With almost 70 million passengers, the airport is Germany’s largest commercial airport and one of the most important air traffic hubs worldwide.
Our services: idea, design and implementation
Keyvisuals for electrical industry
One of our clients is the ZVEI, the German Electrical and Electronic Manufacturers‘ Association, one of the most important industrial associations in Germany. We have been working for them since 2008 – and counting. The keyvisuals for the ZVEI’s publications and events are constantly changing. In 2017, for example, the keyvisual showed the motto of the ZVEI’s annual congress: “Mensch. Maschine. Miteinander.“ (Human. Machine. Together.).
Our services: creation of the design and motives, CD
Cinema Advertising
Since 2014, we have been responsible for the communication of the initiative “Ja zu FRA!”. Frankfurt Airport is one of the busiest aviation hubs in the world and provides some 80,000 jobs, making it Germany’s largest employment cluster. In the videos and in the cinema spot, personalities from different areas tell us why the airport is so important to them.
More at http://www.ja-zu-fra.org/videostimmen
Our contribution: strategy development, idea development, concept and implementation of all campaign elements
Campaign with sausage
Ilse Schreiber distributes her sausages (with and without garlic) at Airborne, the festival for employees of Fraport AG. Schreiber, who works in the “Kleinmarkthalle”, Frankfurt’s culinary paradise, is not only a well-known personality in the region, but also one of the main characters in the campaign “Ja zu FRA!”.
More at http://www.ja-zu-fra.org/videostimmen
Our ingredients: strategy and concept, campaign management, moving image formats, ad design, and content management
Corporate Media
The Senckenberg Naturmuseum is much more than just a museum. It boasts the largest exhibition of large dinosaurs in Europe and is owned and operated by the Senckenberg Nature Research Society. Part of its research deals with the North Pole ice melting evolution and its impact. We used this question in our image film for the museum: Does the ice at the North Pole really melt?
Our takes: idea, concept and realisation of the film, creation of a design for communicating the museum’s extension
Communication for Decison Makers
We support decision makers in associations as regards their strategic communication, write presentations and speeches. One of our clients, the ZVEI, represents the interests of Germany’s high-tech branch with a very widely varied and extremely dynamic product portfolio. It is committed to the common interests of the electrical industry in Germany and at the international level. It is a pacemaker of technological progress.
More on the topics of the electrical industry at http://www.zvei.org
Our tickets: strategy consulting, corporate design, writing of presentations and speeches
Shining Example
Nasim Alemdar, owner of the kiosk “Yok Yok” in the Münchener Straße in Frankfurt, does not only save electricity himself, but is also a real role model for others: in the neighborhood campaign of “Frankfurt spart Strom” (Frankfurt saves electricity) in Frankfurt’s Bahnhofsviertel, the district around its main train station.
Find out more at http://www.frankfurt-spart-strom.de/aktionen/kampagne-bahnhofsviertel
Our contribution: campaign plan, video, winning multipliers, graphic design of flyers and displays
Corporate Design
Since 2008, we have been supporting the ZVEI as regards its corporate design. The key visuals developed by our creative department has shaped the appearance of the industry association in quite a number of ways, not only visually.
More about the ZVEI at http://www.zvei.org
Our services: development and modification of a modern corporate design and its implementation in print, presentations, at fairs and other events
