Covering Global Megatrends: Strategy, Content and Creation
Our current clients and references prove: SWK has outstanding expertise on socially relevant topics such as energy, mobility, Industry 4.0 and digitalization. Our knowledge and many years of experience in these topics form the cornerstone for efficient and effective communications work as part of our services.
More Case Studies – Past & Current
SWK developed campaign planning for the start-up company Rilon GmbH for the product Maskotan, a virus and disinfection spray for the safe and prolonged use of protective masks. For this, SWK directed comprehensive communication strategies to various target groups, carried out press work and built up an attractive brand image.
To the website of www.rilon.de
SWK designed the first comprehensive presentation of Fraport’s Terminal 3 currently under construction. In 2015, visitors to Fraport’s staff event “Airborne” were given the opportunity to “enter” Terminal 3 on 200 m². The exhibition informed in great detail about the reasons for the construction as well as the terminal’s architecture and the challenges of such a huge infrastructure project. The exhibition was designed in such a way that it can be presented in changing locations for years to come. Fraport has been our client since 2012.
To the website of Fraport AG
Germany Trade & Invest (GTAI)
SWK designed studies, presentations and brochures to underline the effectiveness of the German medical technology industry, both for internal processes and for the marketing activities of GTAI in Germany and abroad.
Germany Trade & Invest supports German companies on their way abroad, promotes Germany as a business location and supports foreign companies when settling in Germany.
To the website of GTAI
SWK is the press office of Hertz Deutschland and hence the company’s central contact point for journalists based in Germany. Needless to say, writing press releases for Hertz Autovermietung is part and parcel of our job as well. SWK helps to keep the company on the cutting edge of communication with its stakeholders in various ways. Until 2017, SWK had also implemented the international communications strategy of the global car rental company in the social media channels of Hertz Deutschland. The company has been our client since 2004.
To the website of Hertz
“Ja zu FRA!”
Frankfurt Airport is one of the world’s largest aviation hubs and has an enormous significance for Frankfurt and the region as a business location. With various campaigns, we have emphasised the importance of Frankfurt Airport as an employer and cast a light on the positive aspects of the aviation hub.
“Ja zu FRA!“ is a joint initiative of Fraport, Lufthansa and Condor.
To the website of “Ja zu FRA!“
Under the brand OMLED, emdedesign GmbH develops and sells distinctive luminaires for the premium segment in the living and working area. SWK advised the Frankfurt-based company on brand and product communication – strategically, creatively and editorially. Our services included: development of brand claim and strategy, marketing of topics around the needs for light, writing texts on image and product descriptions, press releases, blog posts and many more.
To the website of OMLED
Dealers need to be well informed! Therefore, SWK selected relevant clippings on the latest vehicle models on behalf of Seat Deutschland and bundled them in a clear and informative quarterly press report. Hence, Seat car dealers based in Germany had all the information necessary at hand and went into customer and sales talks well prepared.
Energy Department of the City of Frankfurt am Main
The initiative “Frankfurt spart Strom” (Frankfurt saves electricity) of the city’s energy department is aimed at private households as well as companies and advises them on all matters relating to saving electricity and energy efficiency. SWK developed a concept with which private households could be reached by multipliers in individual districts. As a result, the initiative became more popular and the willingness to save electricity increased significantly.
To the website of Frankfurt spart Strom
Valamar Hotels & Resorts
Valamar Riviera is Croatia’s leading hospitality company which can accommodate 48,000 guests in its hotels and summer resorts from Istria to Dubrovnik. Thanks to organic growth and acquisitions, Valamar has recorded high growth rates. SWK was the first contact for journalists from Germany, Austria and Switzerland and increased the brand awareness of Valamar in German-speaking countries via public relations, organising media events and much more. We still translate brochures and presentations for the company.
To the website of Valamar
Victrex Europa GmbH
VICTREX is an innovative world leader in high performance polymer solutions, focused on the strategic markets of automotive, aerospace, energy, electronics and medical. SWK supports Victrex Europa in their public relations in order to raise their profile in German- and English-speaking specialist media.
To the website of Victrex
ZVEI – Zentralverband Elektrotechnik- und Elektronikindustrie
The electrical industry covers a very broad and dynamic product portfolio everyone comes in contact with daily. It is the leading sector of digitalisation and the pacesetter of technical progress. SWK is the ZVEI’s strategic communications consultant, creates its key visuals and writes speeches and presentations for various events of the association.
To the website of ZVEI