PR / Strategy
Digital and social transformation is changing the market environment and the role of almost every company. SWK supports you in developing strategies for the changing relationships with your target groups and for their expectations. On- and offline. The basics are:
- Strategy development
- Target group analysis
- Market environment analysis
Content / Community
New technologies cross-media platforms create a multitude of new opportunities for companies, but also challenges in responsible communication with target groups and communities. We deal with the growing demands in communication and develop valuable stories and content for companies, organizations and associations – textual, visual and digital. With our partner agency WSRN, we design community-specific digital formats and provide support, for example:
- Social media management
- Community management
- Website design and management
- SEO optimization
Marketing Communications
Communication is the key to successful brand building and an attractive brand image. In consultation with our client, we create a concept for their specific target group/community that leads to enthusiasm, affinity and ultimately sales.
- Campaign planning
- Product publicity
- Events
Corporate Communications
Companies are often directly affected by the issues and consequences of transformation. Especially in crisis situations, fast and efficient action and reaction is required. We support companies in the areas of strengthening the corporate brand, issues and crisis communication.
- Media training
- Crisis communication
Creation / Graphic Design
Excellent and always surprising creativity distinguishes us. Making companies and brands exiting is what we achieve by graphically implementing original ideas for our clients, both online and offline. Here is a small selection:
- CI/CD conception
- Publications
- Annual reports
- Image brochures
- Customer magazines
- Newsletters
- Figurative marks, word marks and key visual
Media Relations, Copywriting and Editing
Media is changing rapidly. Digital change is also leading to the development of new communication formats. Creative ideas alone are not enough today. We know which channels companies can use most effectively to spread their message and content. From briefing to conception, topic management, text, implementation and documentation – all from a single source. We check texts for spelling, punctuation, grammar, hyphenation, and consistency of spelling, and provide proofreading according to expert guidelines and, if requested, according to the client’s individual specifications.
- Text design and composition
- Exclusive formats
- Proofreading
Internal Communication
Business decisions must be understood and supported. Motivated employees form a successful team. We design internal communication and accompany change processes. On the way to a successful integration of two companies, communication is an important factor in merger processes. We help managers to develop a targeted strategy.
How is a good speech created from content? How can a text not only be read to the audience, but also inspire them? This is the task of the half-day or, if desired, full-day coaching seminars. SWK offers excellently equipped rooms for this purpose.
From our range of services:
- Communication workshops
- Newsletter
- Speeches/Lectures
- Strategy development for change processes
Showcase
Animation Video of Maskotan
In addition to the classic product communication, SWK designed the text for the animation video of the Maskotan disinfection spray (implemented by Timur Yesilfiliz). The animation video serves as an informative and attractive perception of the product and was published on YouTube and the internal channels of Rilon GmbH.
For more information, visit www.maskotan.de.
Nele Neuhaus on the airport
Author Nele Neuhaus (Photo: Gaby Gerster) and other personalities from Frankfurt and the region answer our questions on flying and the airport on the website of “Ja zu FRA!” (Yes to FRA!). It is part of our campaign for Frankfurt Airport, the biggest employment cluster in Germany, and its importance as an employer and for the region as such. We have been working for Fraport since 2012.
All voices at https://www.ja-zu-fra.org/stimmen
Our contribution: idea, development, content & community management of “Ja zu FRA!”
Music Video “Facetten”
One of Frankfurt’s best known rappers, Caser Nova, tells in his music video “Facetten” touching goodbye and farewell stories. Everyday scenes at an airport are shown to demonstrate that it is here where a lot of our dreams and desires quite literally take flight – whether you travel on business or pleasure, move abroad or take a sabbatical.
More at http://www.ja-zu-fra.org
Our contribution: idea, concept and realisation of the music video
Keyvisuals for electrical industry
One of our clients is the ZVEI, the German Electrical and Electronic Manufacturers‘ Association, one of the most important industrial associations in Germany. We have been working for them since 2008 – and counting. The keyvisuals for the ZVEI’s publications and events are constantly changing. In 2017, for example, the keyvisual showed the motto of the ZVEI’s annual congress: “Mensch. Maschine. Miteinander.“ (Human. Machine. Together.).
Our services: creation of the design and motives, CD
Let’s Bembel
Since the summer of 2018, airport passengers and visitors have been able to take pictures and share them with the hashtag #jazufra and #frankfurtairport at our “Bembelflieger.” The 2.5 meter wide and equally high photo wall can be found in Terminal 1, Hall C, Level 2. The “Bembel” is a traditional earthenware jug used to serve apple wine.
Why so much local flavour? Frankfurt Airport does not only bring the world to Hesse, but also Hesse and its “Bembel” to the world. With almost 70 million passengers, the airport is Germany’s largest commercial airport and one of the most important air traffic hubs worldwide.
Our services: idea, design and implementation
Cinema Advertising
Since 2014, we have been responsible for the communication of the initiative “Ja zu FRA!”. Frankfurt Airport is one of the busiest aviation hubs in the world and provides some 80,000 jobs, making it Germany’s largest employment cluster. In the videos and in the cinema spot, personalities from different areas tell us why the airport is so important to them.
More at http://www.ja-zu-fra.org/videostimmen
Our contribution: strategy development, idea development, concept and implementation of all campaign elements
Campaign with sausage
Ilse Schreiber distributes her sausages (with and without garlic) at Airborne, the festival for employees of Fraport AG. Schreiber, who works in the “Kleinmarkthalle”, Frankfurt’s culinary paradise, is not only a well-known personality in the region, but also one of the main characters in the campaign “Ja zu FRA!”.
More at http://www.ja-zu-fra.org/videostimmen
Our ingredients: strategy and concept, campaign management, moving image formats, ad design, and content management
Corporate Media
The Senckenberg Naturmuseum is much more than just a museum. It boasts the largest exhibition of large dinosaurs in Europe and is owned and operated by the Senckenberg Nature Research Society. Part of its research deals with the North Pole ice melting evolution and its impact. We used this question in our image film for the museum: Does the ice at the North Pole really melt?
Our takes: idea, concept and realisation of the film, creation of a design for communicating the museum’s extension
Communication for Decison Makers
We support decision makers in associations as regards their strategic communication, write presentations and speeches. One of our clients, the ZVEI, represents the interests of Germany’s high-tech branch with a very widely varied and extremely dynamic product portfolio. It is committed to the common interests of the electrical industry in Germany and at the international level. It is a pacemaker of technological progress.
More on the topics of the electrical industry at http://www.zvei.org
Our tickets: strategy consulting, corporate design, writing of presentations and speeches
Shining Example
Nasim Alemdar, owner of the kiosk “Yok Yok” in the Münchener Straße in Frankfurt, does not only save electricity himself, but is also a real role model for others: in the neighborhood campaign of “Frankfurt spart Strom” (Frankfurt saves electricity) in Frankfurt’s Bahnhofsviertel, the district around its main train station.
Find out more at http://www.frankfurt-spart-strom.de/aktionen/kampagne-bahnhofsviertel
Our contribution: campaign plan, video, winning multipliers, graphic design of flyers and displays
